Service Portfolio Analysis of Banking Sector: A Comparative Study
Author(s)
Atul Kumar*(Associate Professor and Deputy Director, Siddhant Institute of Business Management, Pune, Maharashtra, India), Jena Joshi (Assistant Professor, Siddhant Institute of Business Management, Pune, Maharashtra, India) and Jini Saxena (Associate Professor, Siddhant Institute of Business Management, Pune, Maharashtra, India) *Corresponding author's Email
Citation
Kumar, Atul; Joshi, Jena and Saxena, Jini (2018), “Service Portfolio Analysis of Banking Sector: A Comparative Study”, MERC Global’s International Journal of Management, Vol. 6, Issue 4, pp. 180-187.
Article history
Submitted: June 27, 2018, Revision received: July 30, 2018, Accepted: August 14, 2018
India’s economic growth has been strongly driven by the Indian banking sector. The development of the Indian economy has, also, in turn, developed the banking sector in the country. The objectives of the research paper were to study the services rendered by the Indian banking sector, to appraise those services and carrying out the comparative analysis of the service portfolio of banks. Based on the secondary information, the study was carried out on three banks, viz SBI, Central Urban Co-operative Bank and ICICI Bank. Primary data was also collected from respective bank branches regarding the services offered through the survey. For the purpose of evaluation, the Boston Consulting Group (BCG) matrix was considered.
Keywords
Globalisation, Banks, Service portfolio analysis, Comparative analysis, Private banks, Nationalised bank, Cooperative banks, Boston Consulting Group (BCG) matrix.
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