The Increasing Role of Private Labels: A Retrospection
Author(s)
Rehin K. R. (Assistant Professor, Department of Management Studies, Mahatma Gandhi College, Kerala India), *Corresponding author's Email
Citation
Rehin, K. R. (2019), “The Increasing Role of Private Labels: A Retrospection”, MERC Global’s International Journal of Management, Vol. 7, Special Issue 1, pp. 136-139.
Article history
Submitted: March 17, 2019, Revision received: April 10, 2019, Accepted: April 15, 2019
There is no doubt about the fact that retailing is one of the most prominent drivers of today’s Indian economy. With more and more organised retail outlets mushrooming in every nook and corner of the country, private labels have also increased in number as its natural byproduct. Unlike in the olden days where the role of retail stores was that of mere linkages between producers and consumers, retail stores have redefined themselves by developing their own indigenous brands or private labels. This paper takes a look at the prospects and challenges of private labels.
Keywords
Diversification, Emotional connects, Organised retail, Store brands.
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