Priyanka Wagh* (Assistant Professor, Dr. D. Y. Patil B-School, Pune, Maharashtra, India), Vivek Shrotriya(Assistant Professor, Dr. D. Y. Patil B-School, Pune, Maharashtra, India) and Shubham Patil (Student, Dr. D. Y. Patil B-School, Pune, Maharashtra, India), *Corresponding author's Email
Wagh, Priyanka; Shrotriya, Vivek and Patil, Shubham (2017), "Business Analytics: The current research agenda", MERC Global's International Journal of Management, Vol. 5, Issue 4, pp. 147-150.
Submitted: April 11, 2017, Revision received: June 30, 2017, Accepted: July 15, 2017
Business analytics is the analysis of data and is a blend of various disciplines like Mathematics; Statistics; Economics; Operational Research; Artificial intelligence, Decision making (Psychological and behavioural sciences); Engineering (Electrical, computer sciences; Information systems, etc. This review on Business analytics and the current research agenda provides a multi-disciplinary synopsis on Business analytics on an establishment's decision-making process and allocation of resources keeping in perspective the behavioural, tactical, and administrative issues. The overall running theme that emerged from this review is that Business analytics is an emerging science based on people, processes, and outcomes of technology and helps organisations improve their overall operational productivity
Business analytics, Decision making; Data value.
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