Customer Awareness and Perception towards Sagar Honda Motor Company Private Limited
Author(s)
N. Chandrika* (Associate Professor & HoD, Department of Management Studies, Annamacharya Institute of Technology & Sciences, Tirupati, Andhra Pradesh, India), A. Lakshmi Swaroopa(Assistant Professor, Department of Management Studies, Annamacharya Institute of Technology & Sciences, Tirupati, Andhra Pradesh, India) and G. Pravallika (Student, Department of Management Studies, Annamacharya Institute of Technology & Sciences, Tirupati, Andhra Pradesh, India)*Corresponding author's Email
Citation
Chandrika, N.; Swaroopa, A. Lakshmi and Pravallika, G. (2019), “Customer Awareness and Perception towards Sagar Honda Motor Company Private Limited”, MERC Global’s International Journal of Management, Vol. 7, Special Issue 1, pp. 62-66.
Article history
Submitted: February 25, 2019, Revision received: March 26, 2019, Accepted: April 08, 2019
The motorcycle industry in India is mainly dominated by the Indian motorcycle and Japanese motorcycle companies. This paper focuses on customers’ awareness and perceptions towards Sagar Honda, dealer of Honda motors. It considered demographic factors and also some selected variables which show awareness, perception and also customer satisfaction. The demographic analysis shows that the majority age group is 18 to 25 years, 50% of respondents are undergraduates and 61% respondents are middle class and upper middle class. Selected variable results show 65% of respondents focusing on mileage than all other feature and 58% of the respondents are influenced towards Local Dealers. The rating of Sagar Honda motors is 30% good and 41% average and 29% poor respectively. Therefore, it is suggested to the dealer to ensure the regular availability of all models, need to improve efforts towards quality related to before and after sales service.
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