There is no doubt about the fact that retailing is one of the most prominent drivers of today’s Indian economy. With more and more organised retail outlets mushrooming in every nook and corner of the country, private labels have also increased in number as its natural byproduct. Unlike in the olden days where the role of retail stores was that of mere linkages between producers and consumers, retail stores have redefined themselves by developing their own indigenous brands or private labels. This paper takes a look at the prospects and challenges of private labels.
Diversification, Emotional connects, Organised retail, Store brands.
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