A Comparative Study of Project Organisation Structure and Problems Faced during New Product Development by Tier 1 and Tier 2 Suppliers in Indian Automotive Sector
Sandeep L. Waykole* (Research Scholar, MIT ADT University, Pune, Maharashtra, India),Mahesh R. Deshpande (Research Guide, Dean (SWIE) MIT ADT University, Pune, Maharashtra, India) and Manasi Bhate (Research CoGuide, Associate Professor, IMCC, Pune, Maharashtra, India), *Corresponding author's Email
Waykole, Sandeep L.; Deshpande, Mahesh R. and Bhate, Manasi (2019), “A Comparative Study of Project Organisation Structure and Problems Faced during New Product Development by Tier 1 and Tier 2 Suppliers in Indian Automotive Sector”, MERC Global’s International Journal of Management, Vol. 7, Special Issue 1, pp. 171-178.
Submitted: April 21, 2019, Revision received: April 28, 2019, Accepted: April 30, 2019
This study has been undertaken to investigate the impact of the existence of the project organisation structure on the process of New Product Development (NPD). In India, the demands for vehicles have extended dramatically over the past two and a half decades. Numerous vehicle manufacturers around the world and Tier-1 suppliers have effectively set up offices in India for research, improvement and assembly. The Indian automotive part sector started to update Lean methods to meet these customers ' interests. The automobile segment is the main player in the global and Indian economies. This paper aims to identify problems faced by leading Indian and International Automotive Plastic Interiors Tier 1 and Tier 2 Suppliers during NPD activity. Further, it also attempts to examine and categorise the problems in leading Indian and International Automotive Plastic Interiors Tier 1 and Tier 2 Suppliers during NPD.
Project organisation structure, New product development, Suppliers, India Automotive sector.
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